The Executive Team

Jeff Ayscue, CEO
Jeff is an accomplished software executive with more than 20 years' experience in the industry. In 2000, he co-founded ByDesign Technologies with the vision that innovative and stable technology, coupled with great support, could create tremendous opportunities for the direct selling industry. Jeff was the founding programmer of the Freedom platform, launching the first web-based software for our industry. More than $6 billion in orders have been processed by Freedom. Over the past 18 years, Jeff has continued to create first-to-market solutions that simplify the many complexities behind party plan and direct sales business models.
Daryl Wurzbacher, President
Daryl began his career at ByDesign Technologies as the Director of Technology. His strong work ethic and passion for continuous self-development led to increasing levels of responsibility and a promotion into the role of Vice-President of Applications and Platforms. His strategic leadership, innovation and energetic contributions led to his appointment as President in 2015. During his tenure over the past decade, Daryl has been integral to the accelerated company growth along with our international expansion. Daryl became passionate about the Direct Sales industry while working for a start-up and scaling that company from $0 to $70 million using the Freedom Platform.
Linda Gulla, Vice President Marketing
Linda has a proven track record of creating and executing visionary strategic plans in the areas of sales, marketing, branding and social engagement. Her proven track record of marketing leadership spans more than 20 years, and brings a fresh perspective to the ByDesign experience. Linda oversees our global brand, driving the company's positioning, marketing strategy and social media to ensure strong connections with customers and partners. She has held executive level marketing and sales roles in the direct selling industry, the consumer product industry as well as the technology solutions industry.
Jerry York, Vice President Sales
Jerry began his career as a distributor, and gained tremendous success building one of the fastest organizations in the history of his company. Inspired by the experience of doing well by doing good, he launched his own direct marketing and discovered his true passion for service. With a deep understanding of the tools that were needed on both the distributor and corporate side, Jerry was recruited to the software side of our business. His search for true innovation led him to ByDesign Technologies more than 13 years ago and continues to drive our technology roadmap.
Kristin Bates, Design Director
Kristin is a seasoned leader known for her creative thought leadership. Her expertise in creating curated "experience" strategies for Silpada and ByDesign are widely known and respected in the direct selling industry. For more than a decade, she has been transforming online experiences. In service to the Department-of-Defense, Kristin led the UI/UX G6 efforts for the Army. Her skill set accelerated as an e-commerce visionary with a national retailer/e-tailor with $4 billion in annual sales. With her keen focus on increasing ROI for our clients, Kristin continues to pave the path of innovation in design and user experience.
Daniel Berganza, Director of Solutions Engineering
Daniel is a critical leader in our organization as both player and coach. He leads a global team in three countries, while also handling key initiatives and solving complex problems. For more than a decade, Daniel has served as a primary resource and cross-functional collaborator with sales, product management, marketing and partners to sell, enhance and launch our solution(s) to the industry. His strong analytical skills and business judgment, ideally positioned him to oversee, architect, and personally program many of our key products including the Promotions and Dynamic Bonus engines.
Miguel Andino, Business Analyst Manager
Miguel is highly skilled in leading projects from inception to launch, making each phase run more efficiently and effectively. His extensive background in commissions and compensation plans has positioned him as a highly sought-after bonus expert. Miguel's attention to detail and client-focused approach is adaptable, agile, and able to manage constant change through innovation and impeccable communication. His diverse skillset enables him to manage multiple teams and processes including the development of requirements and specifications, technical documentation, project management, QA and deployment.
Bobby Falcone, Client Support Manager
Bobby has been creating exceptional customer experiences for more than 25 years. His inspiring motivational style is perfectly balanced with the analytical skills to focus on the most productive initiatives and create long term customer value. In addition to customer support and contact center leadership, Bobby's cross-functional management background includes sales, marketing, operations, training and development. His focus on continuous process improvement ensures that we anticipate our customer's needs, understand their key drivers, and deliver a user experience that will seamlessly grow and scale with them.